Episode 24 - Demystifying Negotiation with Adela Parilla

In today's conversation, Adela Parilla pulls back the curtain on how big contracts really get done and why smart negotiation is more about empathy than edge. From cranes and rental fleets to EPC mega-deals, Adela shows how clear strategy, safety, seasonality, and long-term risk trump a price-only mindset and why “lowest price” is a trap when factors like total risk, uptime, and human exposure are on the line. 

Adela then demystifies negotiation. She frames deals as reputation-building, trust-first problem solving that’s aimed at durable, executable contracts rather than short-term “wins” for one side or another. We dig into supplier relationships during high-stakes moments, as well as how women can advocate for themselves (especially in salary and promotion negotiations) without apology or hesitation.